Your own growth system, guided by a specialist.
Ads, AI on WhatsApp and a CRM built your way, all in one dashboard. Everything reviewed and optimized by a human specialist, every week.
Ads that bring in clients
Strategy, scripts, creatives and campaigns on Google and Meta.
Audience: clinicsOffer: free visit
Script · creative 03
“WhatsApp is full, but no one books?”
- Reels✓
- Video✓
- Carousel✓
- Story✓
- GoogleAds
- MetaAds
- YouTubeAds
Creative A1.2%
Creative B2.8%
✓ B wins · budget goes to it
Websites and landing pages
Built for conversion and 100% tracked, from click to CRM.
New lead in the CRMEmma Davis · source: Meta · creative 03
AI on WhatsApp, 24/7
Replies instantly and hands off to your team at the right moment.
today · 10:47 pmreplied in 4 s
Hi! Saw your ad. Are you open on Saturdays?
Agent · AIWe sure are! Want me to book a time for you?
Yes, in the morning, please.
Agent · AIBooked 9 am. Marina will confirm tomorrow.
✓ appointment booked · team notified
A CRM built around your operation
Every lead with its source, stage and next step.
New
Studio F.Google
Contacted
Harbor D.WhatsApp
Booked
Lens V.Thu · 10 am
Won
Ridge F.$6,200
Emma D.$4,800
Won this month+ $4,800$21,300
Nothing forgotten
The agent sends, confirms and checks it off.
- 08:00Appointment reminderEmma D. · tomorrow, 9 am✓ sent
- 08:30Attendance checkBen M. · replied “confirmed”✓ confirmed
- 11:00After the visitCarla P. · asks for a Google review✓ sent
- 14:006-month follow-upDan R. · invite to rebook✓ sent
- 18:00BirthdayMark L. · message + coupon✓ sent
✓ 5 of 5 done by the agent · none forgotten
Dashboards to decide
The numbers that matter from every front, in one place.
Reach38.4K
Followers+412
Engagement5.1%
Reach per week
Top post: Reels · creative 0312.1K views
A specialist watching it all
Every week: direction, ideas and paths for every front.
Specialist · 12 years of experienceReviewed it all. This week: direction, an idea and a path.
- StrategyadsFocus on the assessment offer and cut cold audiences.✓ accepted
- IdeacontentReels with a real patient testimonial.✓ accepted
- PathCRM + agentsAI hands the lead to the team only after booking.✓ accepted
- Next stepdashboardsThe biggest drop is at contact: rework the script.✓ accepted
01 The challenge
Your report shows clicks and leads. But how many became sales?
You spend on ads every month and don't know if it pays off.
You see cost per lead, reach and clicks. What turned into a sale gets lost in WhatsApp or a spreadsheet.
With 4ll
A dashboard with your return in dollars: every month, how much you spent and how much came back in sales.
A lead messages you at night and waits hours for a reply.
Your team can't keep up with WhatsApp, and by then the lead has already gone with whoever answered first.
With 4ll
Every lead answered within 5 minutes, including nights and weekends, by an AI that holds a real conversation, no menus. If a conversation stalls, your team is alerted.
Was it a bad lead or bad follow-up? Nobody knows.
The agency blames your sales team. Your sales team says the leads are just browsing. The argument never ends.
With 4ll
Every lead in the CRM with its source campaign and what happened in the conversation. You see where the sale stalls: in the ad or in the follow-up.
You've switched agencies or tools, and nothing changed.
A report every month, with no real insights and no action plan.
With 4ll
A CRM built your way and Felipe Alleoni, 12 years in performance marketing, on your account. Every week: what's working, what's stuck and the action plan.
Today these numbers live in four places, and four questions go unanswered. With 4ll digital, a single dashboard answers them all.
With 4ll: one dashboard
Sample data
Ads
- Ad spend
- $4,760
- Cost per lead
- $22.35
CRM
- Leads
- 213
- With ad source
- 213 of 213
WhatsApp
- Avg. response time
- 1 min 40 sec
- Answered on time
- 97%
Sales
- Monthly revenue
- $38,900
- From ads · 12 sales
- $21,300
Return on ad spend
4.5x
$4.47 in sales for every $1 spent.
Specialist
Every week, a specialist goes over these numbers with you and tells you what the next step is.
Every lead answered. And every month you know what each sale cost.
Book a 30-min call02 How it works
A clear plan. From acquisition to sale.
- Step 1
Let's talk
A discovery call about your business.
- Step 2
We define the strategy
We align your ads, customer service and sales.
- Step 3
We put it into action
Everything live within 30 days, guaranteed.
- Step 4
We keep improving
We track the results and adjust course.
No surprises before launch
- 01A discovery call: we get to know your business and show you the strategies to unlock your sales. If you've filled out the form, we come with the proposal ready.
- 02You get a written proposal with scope, timeline and investment.
- 03Nothing goes live without your approval.
Live in 30 Days Guarantee
Live in 30 days. Or you don't pay the second half.
Setup is paid in two parts: half when you sign, half on day 30. If the system isn't live and running on day 30, you don't pay the second half.
“Live and running” means, within the contracted scope:
- the AI answering leads on WhatsApp
- the CRM receiving every lead with its source
- the dashboard showing ad spend and sales
Let's talk about the next step for your business.
Book a call03 What you get
Everything connected. Every step designed for the next one.
attract the right people through performance campaigns.
- audience and offer strategy
- creatives tested every week
Paid traffic strategy and management
Planning and optimization of performance campaigns on the contracted channels, aligned with your goals and your sales capacity.
Campaigns and creatives
Campaign structure, ad creation and testing within scope, tracking the metrics that matter for the business.
turn the ad click into a contact, with pages built to convert.
- landing page built for the campaign
- forms and WhatsApp connected to the CRM
High-converting pages
Websites and landing pages built for the campaign: fast on mobile, with forms and WhatsApp connected to the CRM.
record the contact, the source and the next step.
- source of every lead recorded
- pipeline designed for your operation
A CRM built for your business
The CRM is structured around your operation, with stages and follow-up workflows that match the path from acquisition to sale.
keep the conversation going with support from AI and your team.
- automatic first response
- handoff to your team at the right time
AI-assisted customer service
Automated conversations on WhatsApp and the channels defined for the project: every lead answered within 5 minutes, including nights and weekends, using only information you approve and handing off to your team when needed.
organize your sales stages and move opportunities forward.
- stalled-lead alerts
- follow-ups that don't slip through the cracks
Follow-up workflows
Ongoing tracking of your relationship with leads and customers, with stalled-lead alerts: the system notifies the team and, if the lead is still stalled, notifies the manager.
keep the relationship active after the sale.
- relationship after the sale
- communications organized in the CRM
Post-sale relationship
Follow-up and communications organized in the CRM to stay in touch after conversion and support retention.
generate new opportunities from your customer base.
- repeat-purchase sequence
- referral program
Repeat sales and referrals
Relationship strategies that create new opportunities within your customer base.
see how much you spent and how much came back, with a specialist's analysis.
- media and sales side by side
- weekly specialist review
Media and sales dashboard
Ad spend, leads and CRM sales side by side, all in one place. Every month, one number: how much you spent and how much came back in sales.
Specialist analysis
Every week, a specialist reviews your account: what's working, what's stuck and the next step. A 30-minute monthly meeting wraps up the month with a decision.
decide where your next dollar goes based on what sold, not what got clicks.
- budget guided by what sells
- next step for you to approve
Scaling decisions
Scale up, cut back or test: every next step comes to you for approval, and what we learn from the CRM and sales guides the next round of campaigns.
04 Who's behind it
Performance, CRM and sales: from the first ad to after the sale.

Felipe Alleoni · founder of 4ll digital
Ad spend managed since 2014
$12,000,000+
- 12+years in performance
- 5 yearsin CRM and inside sales strategy
- BR · USBrazil and the United States
Felipe Alleoni is a digital marketing and performance strategist who has worked in paid media since 2014. He has worked at major agencies in São Paulo, run his own digital products company and served US businesses. He founded 4ll digital in 2021 and combines strategy, data analysis and technology to help businesses spot opportunities and accelerate growth.
- 2014–2018
Paid traffic, media and performance
Worked at major agencies in São Paulo.
- 2018–2021
Founded a digital products company
His own personal finance education business, with courses on financial markets and stock investing.
- 2021–2023
Founded 4ll digital
His own agency, focused on CRM and inside sales strategy.
- 2023–2026
Performance in the US market
Managed 40+ clients and about $350K a month in ad spend.
- Today
4ll digital relaunched
Now with AI and automation at the core of the operation.
4ll digital clients
- EME Cultural
- Germanos Palhas Italianas
- Tropical Brasil
- Really Me
- Vidatex
- Kapivara Festival
- Colégio 15 de Novembro
US market · 2023–2026
- 40+ e-commerce brands served
Brands served at agencies · 2014–2018
- Spotify
- Banco Original
- Vigor
- CAOA
- Nestlé
- Kores
- Alcatel
- Doritos
- Lay's
05 FAQ
Frequently asked questions
What does 4ll digital do?
It builds your own growth system: ads, AI on WhatsApp and a CRM built your way, all in one dashboard. Every week, a specialist reviews and optimizes everything and shows you the next step.
Who will manage my account?
Felipe Alleoni, with 12 years in performance marketing and 5 in CRM strategy. He reviews, optimizes and builds the campaigns himself. Your account isn't handed off to a junior.
Do I need to hire all the services?
No. We can work on one specific area or connect different stages, such as paid traffic and performance, campaigns and creatives, website, CRM and AI customer service. The team reviews the scope and recommends what makes sense for your goal.
We already use another CRM. Do we need to switch?
4ll digital's core offer is implementing a CRM built and customized for your operation. We don't upgrade, customize or maintain third-party CRMs. If you already use a system, the team can look at your setup and assess whether an integration or migration is feasible for the project. The CRM is yours, built for your operation: later on, new AI agents, ad channels and creative production plug into it, without switching tools.
What if the leads are bad?
Every lead is stored in the CRM with its source campaign and the conversation history. That data drives every review and optimization: you can see whether the sale stalls in the ad or in the follow-up, and the fix goes to the right side.
What happens in the first 30 days?
We launch the agreed setup, which can connect campaigns, CRM, AI customer service and dashboard, depending on the scope. The 30 days start when the contract is signed and access has been granted, such as Business Manager, WhatsApp number and ad accounts. If the system isn't live and running on day 30, you don't pay the second half of the setup fee. The 30 days are not a guarantee of sales or revenue.
Does the AI replace your customer service team?
No. The AI holds a real conversation, with no option menus, only answers with information you approve and hands the conversation to your team when needed; your team stays on WhatsApp. Before going live, you chat with the AI as if you were a customer, and we agree on what can be automated.
Do I need to increase my ad budget?
Not necessarily. First we align your current spend with your goals, your customer service and your sales process. Increasing the budget is a decision based on what the data and your company's capacity show.
Does 4ll digital work with new businesses?
Yes. We work with new businesses that already have a defined offer, a clear goal and the capacity to serve customers. The investment depends on the service you choose; for projects with paid media, the ad budget is considered separately.
Do you work with businesses outside Brazil?
Yes. We work with businesses in Brazil and abroad, in Portuguese or English. Our experience includes managing media for dozens of clients in the US market.
Do you guarantee sales or a specific return?
We don't guarantee sales or a number of customers: that depends on the offer, the market, the investment and your operation. What we guarantee is the system live in 30 days. Setup is paid half when you sign and half on day 30; if the system isn't live and running, you don't pay the second half.
How much does it cost? Is the ad budget included?
The investment depends on the service and the scope, which are detailed in the proposal before we start, including what's covered by system access and support. The monthly fee only starts once the system goes live, and the contract runs for 6 months from then; from month 4 on, you can cancel with no penalty. The ad budget is paid separately, directly to the platforms. If the project requires licenses, APIs, channels or other tools, those costs will also be listed in the proposal.
How does canceling work? Is there a penalty?
The monthly fee only starts once the system goes live. The contract runs for 6 months, and from month 4 on you can cancel with no penalty.
Shall we build your growth system?
Tell us a bit about your business and how you attract, serve and sell today. In a 30-minute call, we get to know your business and show you the strategies to unlock more sales.
The form will appear here. If you'd rather, just message us on WhatsApp.
Prefer WhatsApp? Message us